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News
Barbara's Way Partners With Stanley Tools to Design and Market Home
Products for Women
Barbara K brings 15-years of construction industry experience to
a new line of quality, affordable tools designed especially for
women
Oakville, On., April 19, 2010 –
Barbara Kavovit, known in the DIY and home improvement world as
Barbara K, is expanding her Barbara’s Way™ brand by partnering with
industry leaders, including Stanley® to produce high-quality,
affordable tools designed especially for women.
This new line of tools from Barbara’s Way and Stanley reflects the
recent changes in the interests of women and their increasing
involvement in DIY. Today, 60% of women in the U.S. consider
themselves to be moderately or very handy. In fact, a 2009 study
found that women make 90% of home improvement decisions, that more
and more women are “tightening their tool belts” to tackle DIY
projects at home, and that 64% of women are now more likely to
tackle the work themselves than they were just two years ago.
(Source: The Home Improvement Survey 2009 by the MedeliaMonitor: The
Voice of Women in America.)
In Stanley’s own consumer research, 78% of women were interested in
buying products designed to help them successfully complete their
top home improvement projects including general maintenance,
painting and remodeling.
In answer to this request, the new Stanley Barbara’s Way line of
tools will be introduced at Walmart stores across Canada this May,
including an assortment of hand tools priced from $5.98 to $12.98.
Later this fall, storage boxes, multi-compartment organizers and
soft storage bags will be added to the collection.
“I am thrilled to build upon this partnership with Stanley,” says
Barbara K. “To help satisfy the demand of an underserved category
for women in the home improvement sector is very gratifying. Now
women can feel even more comfortable by using my products to improve
their home.”
All tools in the Barbara's Way line have been ergonomically designed
to comfortably fit a woman's hand size and strength. They've been
created with fashionable purple handles and trims to also appeal to
a woman's sense of style. And, for added confidence when tackling
DIY projects, each tool comes with how-to-tips that detail the
proper use of the tool to help consistently achieve success.
Use the Barbara's Way Multi-Bit Screwdriver to attach, tighten,
repair and handle improvement projects around your home. Versatile
and functional, this screwdriver comes with all the most commonly
uses flat and Philips screw bits that can be stored inside the
screwdriver case along with extra screws for future use. It has a
comfortable purple ergonomically-designed grip and, although it is
lightweight, it’s never light duty.
The Barbara’s Way Light Duty Stapler is lightweight with a
high-quality comfort grip designed to make your work easier. It is
easy to use for crafts, stapling to a wall or upholstery, and for
other stapling jobs around the house.
Barbara’s Way Scissors are the perfect tool for many household
projects whether you’re doing crafts, cutting fabric or boxes. These
comfortable and ergonomically-designed scissors are essential tools
to always have close at hand.
The Barbara’s Way Stud Sensor is a version of one of the tools that
professionals find indispensable on the job. The Stud Sensor makes
DIY projects easier by showing you exactly where to hang pictures,
shelves, towel bars, hooks or other household hardware.
As with all Stanley brand tools, the materials and construction of
Stanley® Barbara’s Way tools are crafted of the highest quality
materials to resist corrosion, chipping and breaking. Beginning May
1st, Barbara K's line of Stanley tools will be on sale at all
Walmart stores across Canada. For more information, please call
1-800-263-6292.
About Barbara Kavovit
A leading expert in her field, Barbara K has been featured in The
New York Times, The Wall Street Journal, USA Today, Parade, Forbes,
O: The Oprah Magazine and People Magazine, among other print
outlets. Her numerous television appearances include “The Today
Show,” “Good Morning America,” “The Big Idea with Donny Deutsch,”
“Fox & Friends,” more than a half-dozen segments on the WE Network,
HGTV’s “25 Biggest Home Renovating Mistakes” and, on Saturday,
February 27, Style Network’s new show “What I Hate About Myself.”
She writes the columns “Invest in Your Nest” and “Getting Their Fix
Barbara’s Way” for the New York Post’s real estate section, and is
the author of Invest In Your Nest: Add Style, Comfort, and Value To
Your Home (Rodale) and Room for Improvement: Change Your Home!
Enhance Your Life! With: Tools, Tips and Inspiration from Barbara K!
(Rodale).
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